Facebook is trying to reposition its brand but it probably won’t work

Facebook’s name change follows months of negative revelations regarding the company’s treatment of misinformation and the adverse impacts of its various apps on users.

histleblowers Sophie Zhang and Frances Haugen have exposed that company leadership is aware of the harm that Facebook and Instagram cause yet appear uninterested in doing anything to mitigate it.

That the company is eager to rebrand and reposition itself makes sense, given pressures from the public, investors and regulators.

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Written by Bourbiza Mohamed

A technology enthusiast and a passionate writer in the field of information technology, cyber security, and blockchain

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